About us
How Sienna Melbourne Began
Five years ago, I started Sienna Melbourne with a simple love for women’s fashion and a clear idea of the store I wanted to create. I wanted to bring together feminine and timeless styles for women across Australia. Pieces that could be worn on an ordinary day, to lunch, while travelling or for a special occasion. From the beginning, I wanted the collection to remain stylish without becoming complicated or over the top. Every season has taught me more about what women look for when shopping online. Sienna Melbourne has grown step by step over the past five years. I am incredibly grateful to everyone who has visited the store, placed an order or shared Sienna Melbourne with someone else. What began as a small idea has become something I am very proud of.
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A Lasting Love for Fashion
Fashion has always been about finding the right balance between comfort and style. At Sienna Melbourne, I look for pieces that are feminine, practical and easy to combine with an existing wardrobe. I believe a beautiful item should not be reserved for one particular occasion. It should be something you can reach for again and enjoy wearing in different ways. Our collection brings together a variety of clothing, shoes and accessories for different tastes and moments. I pay close attention to the appearance, details and versatility of every style added to the store. Trends may change, but well-chosen fashion will always have its place. That idea continues to guide Sienna Melbourne today.
Five Years of Sienna Melbourne
Reaching our fifth year is a very special moment for Sienna Melbourne. It has only been possible because of the customers who have supported the store along the way. To mark this chapter, we are currently holding a special Clearance Sale. Selected styles are now available at reduced prices while stock lasts. This sale also gives us the opportunity to make room for what comes next. I look forward to continuing Sienna Melbourne and sharing new collections with women across Australia. Thank you for being part of the past five years and for taking the time to learn more about our store. Your support truly means a great deal.
With love,
Sarah Mitchell
The Founder of Sienna Melbourne